“I Don’t Need 360 Feedback; My Direct Reports and I Talk All the
Time (Not)”
Let’s be clear: Conversation is not performance management. No way, no how.And
just as that’s true for assessing performance down the ladder, it’s also true for getting effective, meaningful
assessments of managers from their direct reports.
It
doesn’t matter that you’re a personable manager who enjoys chatting it up with
your direct reports around the proverbial water cooler. Or that you play
together on the company softball team or hang out at the local pub.
It
doesn’t matter that you think regular staff meetings and an open-door policy
are good enough means of communication for your direct reports to let you know their
concerns about how you’re doing your job — or if they want to praise and
support you.
So,
we’ll say it again: Conversation is not performance management. You may be
talking, but you’re sure not engaging in performance assessments in any valid
meaning of the term.
In Fierce Leadership, executive training authority Susan Scott puts it this
way: “Simply having the conversation isn’t enough. It’s the quality of the conversation that
matters. Conversations provide clarity or confusion. They invite cross-boundary
collaboration and cooperation or add concertina wire to the walls between
well-defended fiefdoms.”
Many
360 reviews fail because, at best, managers mistake casual office conversation
for performance assessment input. At worst, managers use the veil of office
camaraderie as concertina wire atop the walls Scott refers to.
In
short, managers often confuse “conversation” with performance management because
they or their organization lack a plan for communication that is specifically centered
on defining performance goals and establishing formal performance management.
The
solution is to develop a culture-wide appreciation for the power of discussing performance
assessments in the “right environment” and at the appropriate time. That ain’t
the water cooler, the softball field or the local pub.
To
help get you there, Roland
Smith and Michael Campbell, co-authors of Talent Conversations:
What They Are, Why They’re Crucial, and How To Do Them Right, offer these six
steps to guide a true talent management discussion:
- Clarify the goal
- Explore the issues
- Identify the options
- Set expectations
- Motivate
- Identify the plan
As Smith and Campbell say,
a conversation of performance assessment is not done to someone but with someone.

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