A Bersin by Deloitte study has shown
that organizations with highly effective employee development plans have about
twice the revenue per employee as organizations with poor plans. And earlier research from Bersin & Associates revealed
that senior leaders who coach and develop employees (and who hold others
accountable for doing so as well) are three times more effective at producing
improved business and talent results than those who do not.
Of course, to get these kinds of results you can’t rely on a
one-size-fits-all employee development strategy. You need to tailor strategies to
fit your people. One perfect example: design strategies specifically for your high-performing
employees.
These are the individuals who keep your company running
right now. Their work and their contributions are vital to your success today. Don’t confuse high performers
with high-potential employees—those who aspire to holding top leadership roles
within your company. While high-potential employees are often high performers, high
performers don’t always have their hearts set on holding senior leadership
roles.
Distinguishing between these two groups is important because
your high performers need their own “runway” to maximize their success. This
runway includes dedicated development plans and budgets as well as timely,
ongoing performance assessments to ensure their work remains aligned with key
company goals and targets. Without these regular assessments, it’s all too easy
to allow high performers to keep plugging away at tasks and responsibilities
that no longer reflect the company’s evolving needs and goals.
Here are three tactics that you can use to help your high
performers take flight:
1.
Set clear
expectations with managers: Give your managers a clear understanding of
what high-performance behaviors are—and how they might vary by function,
department, team and role. Sharing these expectations makes it easier to
identify high performers and communicating back up the chain to executive leadership
who those individuals are. It also makes it easier to build out development
plans and anticipate what an individual’s or group’s productivity will look
like after further development.
2.
Manage
performance proactively: True performance management is relentless and
requires proactivity—anticipating the challenges you’re your employees will
face and then providing them with the tools, guidance, support and constructive
feedback they need to overcome these challenges as quickly as possible. Development
doesn’t always have to focus on the long-range or on future roles. And don’t
forget to reward success. While simple recognition and pats on the back are
useful, they’re not acceptable on their own where your high performers are
concerned, especially not for those making serious contributions to the
organization.
3.
Keep
everyone on track: Make sure that high performers are getting the support
they need, particularly when their work environment changes or becomes chaotic.
Temporary assignments and rotation of team members, for instance, can decrease
the productivity of even your highest performers. Managers should focus on the
individual performance of team members first and then look to manage disruptive
external factors. Managers who put performance first—and do what they can to
facilitate success—also build trust with their teams.
Some employers are tempted to focus most of their resources
and attention on high-potential employees because they foresee a greater/longer
return on their investment. But this is a mistake. While high-potential
employees are important, high performers keep our businesses running in the here
and now. Ignoring them can prove far more costly than we imagine.
Download our white paper, “Giving High Performers a
Runway,” to read more about creating robust development strategies for your
company’s high-performance employees.








